Meet Our Founder

Hi, I'm Bridgette Giakas, founder of BG Social. My background in social media marketing began in 2022 at Farrell Public Relations, where I spent over a year collaborating with SalesBoost to develop two online courses for hotel professionals seeking to hone their skills and knowledge in social media marketing. In 2023 I was contracted for the role of Social Media Manager by Driftwood Hospitality Management. My responsibilities began with the cleanup, management of backend accessibility and functionality for the nearly 90 Facebook and Instagram accounts belonging to properties within the DHM portfolio. I also created multiple guidelines, standards and other social media training resources for DHM team members. In addition to my role as general Social Media Manager, I was also independently contracted by over 15 DHM properties, through which I responsibilities extended to tasks revolving around content creation. While hospitality continues to serve as my niche industry, my client portfolio has begun to expand into other industries as well, including entertainment and beauty.
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Our Philosophy

The "Three C's" of Social Marketing

Keep it Consistent.
Consistency is key when it comes to seeing success on social media. This applies to every aspect of your social media marketing strategy, from post publishing to voice & aesthetic.
Keep it Compelling.
Entertainment is the beating heart of social media and is one of the primary reasons that billions of people around the world dedicate so much time to scrolling, liking, commenting, and sharing content on platforms like Facebook and Instagram.
Keep it Clear.
Social media is one of the top digital touch points in the modern day customer journey. It is often where first impressions are made. Your presence should paint a clear and concise picture of who you are as a brand, what your values are and what it is that you are offering.

“Social media marketing is not a one-time deal. You’ll need to post on it, engage with your followers and optimize your profile on a regular basis."

- Forbes Advisor 2024

Testimonials

"Bridgette's ability to multitask is nothing short of impressive. She manages the day-to-day social media relationships for multiple properties while simultaneously driving the ongoing development of our broader Driftwood Management presence. It’s rare to find someone who can balance the immediate demands of a fast-paced environment with long-term strategic vision so effectively. I can count on her to keep all the moving parts running smoothly, and when things get hectic, she’s always there to save the day."
Monica Lewinger, Director of Marketing Driftwood Hospitality Management
"When I started my brand, social media or really any marketing was the furthest thing from my mind and the last thing I wanted to deal with. I think that is the reality for a lot of business owners today. So to be able to trust that my new business would get the introduction to the world that it needed on social media was amazing and I am blown away with what BG Social has managed to build for me. I sometimes have to pinch myself when I look at my Instagram because I still can't believe that that's MY business Profile. Very pleased and grateful for the incredible work."
Gina McDonald, Founder Olissa Beauty