About Us

Bridgette Giakas founded BG Social in 2024. Her background in social media marketing began in 2022 at Farrell Public Relations where, in collaboration with SalesBoost, she was responsible for the development of two online courses in social media created for hospitality professionals. From there she was contracted as Social Media Manager by Driftwood Hospitality Management LLC, where she was tasked with overseeing the operations and accessibility of the company’s entire portfolio of hotels and restaurants’ social media accounts. Using her experience in creating online learning materials, she also developed multiple social media SEO's, guidelines and resources. In addition to her role as Social Media Manager, Bridgette also contracted 13 hotels and a restaurant as clients across the US and even into Costa Rica. She was responsible for the development and implementation of specific social media strategies for each of these individual properties as well as creating and sharing original content. hese included properties belonging to large hospitality brands including Hilton, Marriott, Westin, and Margaritaville. Bridgette's portfolio of clients also expands outside of the hospitality industry as she is also responsible for managing the social media accounts for Galavant Entertainment, a company that offers live music and DJ services for weddings. She also manages the social media for Olissa Beauty, a budding line of skincare products.

Our Philosophy

The "Three C's" of Social Marketing

Keep it Consistent.
Consistency is key when it comes to seeing success on social media. This applies to every aspect of your social media marketing strategy, from post publishing to voice & aesthetic.
Keep it Compelling.
Entertainment is the beating heart of social media and is one of the primary reasons that billions of people around the world dedicate so much time to scrolling, liking, commenting, and sharing content on platforms like Facebook and Instagram.
Keep it Clear.
Social media is one of the top digital touch points in the modern day customer journey. It is often where first impressions are made. Your presence should paint a clear and concise picture of who you are as a brand, what your values are and what it is that you are offering.

“Social media marketing is not a one-time deal. You’ll need to post on it, engage with your followers and optimize your profile on a regular basis."

- Forbes Advisor 2024